Working in the fashion industry is a highly coveted role. However, only those with artistic ability and serious determination will succeed in this competitive industry.
Interest in the fashion industry is on the rise. As the fashion industry continues to grow, there is an increased need for educated and specialized staff in the fashion world. Those with the appropriate fashion degree in a specific area will find that they are extremely marketable. There are many fashion degrees tailored to specific fields to give people trying to break into the industry and edge over others. Three examples of opportunities available within the fashion industry are fashion design, fashion marketing and fashion merchandising.
Becoming a fashion designer is a dream for many people. But only those with artistic ability and serious determination will succeed in this competitive industry. A fashion designer has an eye for lines, textures and color and brings their vision to life through drafting. Once a final sketch is complete, the designer must choose materials to be used in the final product. After the fabric is chosen, a pattern is cut from the fabric and sewn together.
Fashion Marketing involves the advertising, design and business side of the fashion business. A fashion marketer has to have a comprehensive knowledge of the fashion industry to be able to identify what will be stylish and appealing to their target markets. They are responsible for recognizing and tracking upcoming trends as well as being familiar with the various consumer groups. Fashion marketing connects the designers to the public by tracking consumer-buying habits. The fashion marketer then come up with advertising campaigns to target specific groups that might be interested in the products.
Fashion Merchandising and marketing work hand in hand. Fashion merchandisers are responsible for buying the clothes and presenting them to stores. One of the largest parts of fashion merchandising is creating displays to help consumers want to buy the products. Fashion marketing is basically the selecting of clothing lines and choosing how the will be presented to the market.
You should consider a career in the fashion industry if any of the above fields are appealing to you. Fashion is a career that combines business aptitude and an artistic eye. While it's favorable to have a degree in fashion, that is not required! If you demonstrate strong work ethic and committment to the industry, you'll be sure to land somewhere no matter what!